To educate and inform the public about environmental issues.

To clearly provide the highest quality (in depth) content available, in a format that is useful to society (from a broad spectrum of backgrounds), from the student up to the academic/professional.

To interview leading impactful innovators and officials with significant expertise.

Adherence to renaissance thinking which necessarily includes the scientific method, human rights, and creative development.

To be a source of useful information that can be referenced later, along with calls to action and supporting products and services.

To encourage healthy debate with a factfinding approach that avoids false politicking; to editorialize independently.

To provide an engagement platform for meaningful participation without privacy violations.